A new fashion wave has hit the youth of Iceland. Teenagers, mostly ages 14 to 18, wear pajamas trousers in daytime. Everyday pajamas are popular among both sexes and the sale of PJs is soaring.
“It is safe to say that there is a fashion wave going on,” Rut Rúnarsdóttir, a clerk at Joe Boxer in the Kringlan shopping mall in Reykjavík told Fréttabladid.
Rúnarsdóttir said this fashion wave had begun before Christmas and the popularity of everyday PJs is still rising. Sale of pajamas in Joe Boxer has increased considerably since late December.
“Some parents are happy with this and others are not,” Rúnarsdóttir said.