Icelandic start-up company Locatify has issued an applet called The Royal Wedding; Your Personal Guide, currently on sale in the Apple online store, featuring the wedding of Prince William and Kate Middleton in London’s Westminster Abbey on April 29.
The applet is a collaboration of a few specialized companies each contributing experts from different fields who provide users with a “unique and interactive experience [of the royal wedding] in the form of multimedia,” a press release describes.
The applet is based on an interactive interface and maps, stories about how the couple fell in love and of the key persons in the wedding, information about the bride’s education and sense of fashion, the history of Westminster Abbey, etc., GPS locations, music and photographs which are woven together to create an all-encompassing picture of the ceremony which an estimated number of 28 million people will watch.
Screen shots from the applet The Royal Wedding; Your Personal Guide by Locatify.
Leifur Björn Björnsson, managing director of Locatify, supervised the applet’s development in cooperation with another Icelandic start-up, Fancy Pants Global.
The idea for the applet came from Locatify’s partner in the UK, Nicholas Craig, the owner of StrollOn. The content was put together by actress Flora Montgomery and the graphic design was made by Matthew Proud.
More pictures from the applet can be observed here.
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