People fight for sewing machines on sale Skip to content

People fight for sewing machines on sale

The British company Jerry Fried, which sells Necchi sewing machines, opened sewing machine sale booths in the Kringlan mall in Reykjavík yesterday, which will last until Monday. People fought to get their hands on a machine.

“These are fine sewing machines at a great price,” a young woman told Fréttabladid, who had two machines in her shopping cart.

The sale was advertised on pamphlets that were distributed to homes in the capital region. Judging from the crowd that showed up; sewing machines are the latest hit in Iceland.

According to Fréttabladid, people pushed their way forward to the magazines on display, tried a few seams and then ran to the end of the line to secure themselves a machine.

The Jerry Fried delivery boy was sweaty stacking boxes and trying to keep up with demand. People of all ages could be spotted in Kringlan holding a sewing machine.

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