Videyjarstofa Restaurant and the church on Videy island, off Reykjavík, were illuminated with pink lights yesterday and will remain pink throughout October to bring attention to breast cancer and encourage women to attend regular observation.
Other places in Iceland will also give their buildings a pink glow this month, including Akranes, west Iceland, Grundafjördur and Stykkishólmur on Snaefellsnes peninsula, Ísafjördur in the West Fjords and Húsavík, northeast Iceland, Morgunbladid reports.
Taxis from Hreyfill in Reykjavík are also participating in the initiative. This month their signs will be pink instead of yellow and the X in Taxi has been changed into the pink ribbon. Customers can buy the pink ribbon while taking a taxi and the profits will be used to purchase new equipment for diagnosing breast cancer.
This is the eight year in a row that a special initiative is organized to educate people about breast cancer. Every year, 175 women are diagnosed with the disease in Iceland. Women ages 40 to 69 are encouraged to have regular check-ups.