The monthly Nordic music club night JA JA JA kicked off with a party at central London venue The Lexington on Thursday, featuring performances by bands selected from a shortlist by Huw Stephens of BBC Radio 1, including Iceland’s Kira Kira.
Every month, JA JA JA will showcase the best emerging talent from the Nordic countries: Denmark, Finland, Iceland, Norway and Sweden, a press release states. Each night will feature specially invited British curators who will program the final lineup.
The club night aims to provide a strong independent platform where new “export ready” artists across multiple genres are able to showcase their music to key British music industry professionals, media, taste-makers and punters alike.
JA JA JA is an initiative supported by the Nordic Export Offices (NOMEX) represented by: Export Music Sweden, Music Export Denmark, Music Export Finland, Icelandic Music Export and Music Export Norway.
Visit the initiative’s website for further information. Click here to read more about Kira Kira.
