Nokia to Sell Icelandic Guitar Tuner Skip to content

Nokia to Sell Icelandic Guitar Tuner

By Iceland Review

Finnish mobile phone giant Nokia is going to market an Iceland-designed guitar tuner worldwide. It is called Tunerific and is a software solution that enables users to tune their guitars through their mobile phones.

Icelandic musician Lay Low playing her guitar. Photo by Páll Kjartansson.

Tunerific was developed as part of a master’s project undertaken by Gudmundur Freyr Jónasson in computer sciences at the University of Iceland (HÍ), in cooperation with his mentor, Professor Jóhann P. Malmquist, Fréttabladid reports.

The guitar tuner was specifically designed for Nokia and will soon be available internationally in Nokia’s new OVI-store.

“Nokia has about a 50 percent market share so the opportunities are vast,” commented Jónasson. His Masters project was awarded by HÍ and sponsored by Rannís – The Icelandic Center for Research and Innovation Center Iceland.

Since graduation, Jónasson and Malmquist have worked on a business strategy and marketing of a start-up company based on the idea of the guitar tuner.

Click here to read more about the project.

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