No Radical Icesave Deal, Just an April Fools’ Joke Skip to content

No Radical Icesave Deal, Just an April Fools’ Joke

As is the case in many countries, the Icelandic media likes to play a joke on their readers and viewers with gag news stories on April 1. Therefore Iceland Review Online brought you a made-up breaking news story on a new radical Icesave deal yesterday.

The Icelandic tradition is actually to convince people to hlaupa apríl, or “run April,” which means that the April Fools’ Day news story should encourage people to go somewhere. Every year people forget about what day it is and fall for the joke.

Last year on April 1 a number of readers believed our story about Davíd Oddsson being appointed the CEO of Hummer Iceland. It is all in good fun and we hope you enjoyed our little gag yesterday. Happy April Fools’ Day and Happy Easter!

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