Fréttabladid daily will distribute free custom-designed recycling bags for newspapers, called Bladberinn (“Paper Boy”), in shopping centers around Iceland’s capital region today. With the initiative, the newspaper wants to encourage readers to recycle.
According to editor of Fréttabladid Jón Kaldal, those who publish newspapers are obligated to encourage recycling and prevent newspapers from being thrown away with regular household refuse.
Fréttabladid, which is distributed freely to households in Iceland, hopes to raise awareness for environmental protection and make people realize that recycled materials are valuable.
Paper Boy will be handed out today between 4 pm and 7 pm and tomorrow between 11 am and 6 pm at Kringlan and Smáralind shopping malls, at two Bónus grocery stores, in Holtagardar and on Fiskislód, and at the Hagkaup department store in Eidistorg.
People can also pick up a free recycling bag at the headquarters of 365 Media at Skaftahlíd 24 between 8 am and 5 pm on week days.
Paper Boy was designed by Tinna Gunnarsdóttir and 365 Media, which publishes Fréttabladid, produces the bag.