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Ballarin introduces WOW asset purchase.
Photo: Ballarin introduces WOW asset purchase at a press conference in Iceland, 2019..

New WOW air to Transport Cargo Before Passengers

Preparations are underway to get the new WOW air off the ground within a few weeks, RÚV reports. The airline’s first flights will transport cargo between Keflavík and Washington. The new WOW air was originally scheduled to begin flights this October, but delayed its start of operations by two months.

Michelle Ballarin, the airline’s founder, arrived in Iceland this weekend to oversee the company’s preparations. Gunnar Steinn Pálsson, Ballarin’s spokesperson, says there are several reasons that preparations have taken longer than expected, but the airline hopes to begin flying within a few weeks.

Gunnar Steinn stated the airline will initially focus on cargo transport rather than passenger transport. Operations with begin with two planes transporting fish and other goods, and will expand based on demand. The airline aims to eventually offer regular passenger flights to mainland Europe.

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