The giants on the Icelandic beverage market, Vífilfell and Ölgerðin, which have had a near monopoly on draught beers in pubs and restaurants, will now get competition from the country’s microbreweries whose products will be sold at the new Micro-bar, which opened on Austurstræti 6 in downtown Reykjavík today.
The photo is not related to the story. By Páll Stefánsson.
Micro-bar is run by Árni Hafstað, the man behind the microbrewery Gæðingur in Útvík in Skagafjörður, north Iceland, Morgunblaðið reports.
He will also carry draughts from the microbreweries Bruggsmiðjan in Árskógsströnd, also in north Iceland, and Ölvisholt in Flóahreppur in the south.
In addition to beer from eight taps, Árni carries bottled beer from the Icelandic microbreweries, as well as from Belgium, Denmark, Scotland and other countries.
“It is very exciting,” says Árni of his new project. Apart from running the English-style brewery and the new pub, he is also a dairy farmer and speech and hearing specialist, traveling the country to test people’s hearing and sell hearing aids.
“It’s a bit stressful now around the opening of the bar but a lot of fun,” Árni said. In one year he will evaluate whether his investment and competition with the beverage giants paid off.
“I’m not trying to bring them down but we who run microbreweries want a piece of the cake and Micro-bar is supposed to become a Mecca for beer lovers,” he concluded.