Lilja Pálmadóttir, daughter of Icelandic businessman Pálmi Jónsson who founded the Hagkaup grocery stores, has established an ISK 300 million (USD 2.7 million, EUR 1.9 million) nature protection fund in his name to support various projects related to the preservation of Icelandic nature.
“We are calling for a change in attitude and are encouraging people to realize how important our environment is,” Pálmadóttir told Morgunbladid. “It will be a sort of a reminder on the relevance and value nature has.”
The fund will provide nature-related projects with grants of up to ISK 25 million (USD 221,000, EUR 161,000) in total on an annual basis. Organizers of such projects can apply for grants as of last weekend and the first sponsored projects will be announced this spring.