New Market Initiative on Iceland as Tourist Destination Skip to content

New Market Initiative on Iceland as Tourist Destination

Iceland’s Ministry for Foreign Affairs, the Trade Council of Iceland and the Icelandic Tourist Board launched a formal cooperation this week to promote Iceland as a tourist destination in its primary overseas markets.

A tourist in the highlands. Photo by Páll Stefánsson.

The goal is for Iceland’s embassies to become formal clearinghouses for information on the Icelandic tourist industry and that they will support fully the Tourist Board’s marketing projects in the primary overseas markets, the Ministry for Foreign Affairs announced.

The cooperation will, for example, include the closure of Tourist Board offices in Copenhagen and Frankfurt and the transfer of their projects to the embassies in the respective countries.

The Icelandic embassies have already begun presenting this increased cooperation to sales agents of tours to Iceland and the media in the Nordic countries.

Last week, for example, a presentation was held in Copenhagen where the employees who will also lead the marketing initiative in their embassies were introduced.

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