Kexland (“Biscuit Land”) is a new events organizer and tour operator based at the hip KEX Hostel in Reykjavík, where its plans were presented on Wednesday. These include a guided tour and exercise at the capital’s swimming pools with comedian Dóri DNA.
Dóri DNA advertising Kexland’s swimming pool tours. From Kexland’s Facebook page.
For those craving a bit more adrenaline, Kexland will also offer biking tours in Reykjadalur, a valley of hot springs near Hveragerði, in collaboration with Kría Cycles and speed boating with Iceland Riverjet.
True to its ambition of becoming a new land within Iceland, all travelers to Kexland must fill out a form to describe their characters and state their intentions in the country, such as what kind of a cola drink they would be and whether they came to visit IKEA.
As for other events organized by Kexland, gents are sure to take advantage of the “holy trinity” package, which starts with a shave at KEX Hostel by a barber of the third generation, followed by a dinner of chops and stout.
Also, actor Víkingur Kristjánsson of Vesturport will be in charge of presenting the history of brewery Víking to visitors with a play including beer tasting.
Kexland’s motto is “Travel & Good Times”; it’s all about having fun and not taking oneself too seriously, as stated by Kexland’s managing director (although he prefers the title “ambassador” or “president”) Böðvar Guðjónsson.
KEX Hostel is based in an old biscuit factory in downtown Reykjavík—hence the name—with a variety of dorms and rooms, a gastro pub serving “honest and delicious food,” in Böðvar’s description, an outside patio and old school gym.
A popular venue for concerts and other events, it is now expanding its operations with Kexland.