New Frozen Yoghurt Store in Iceland a Hit Skip to content

New Frozen Yoghurt Store in Iceland a Hit

The frozen yoghurt store Yoyo, a family-run business, opened three weeks ago on Nýbýlavegur 18 in Kópavogur, a neighboring town of Reykjavík. Co-owner Ásgeir Ingi Einarsson said the store has been given a very warm welcome.


The conventional Icelandic ice cream. Photo by Páll Kjartansson.

“It is a very strong tradition among Icelanders to go on a drive to buy ice cream and we benefit from that,” Einarsson told Morgunbladid, adding that frozen yoghurt is a worldwide hype.

“We have one size of containers and customers service themselves. There are frozen yoghurt machines in the store with 12 different flavors which are changed regularly. Customers can have as much frozen yoghurt as they like, mix flavors and whatnot,” Einarsson explained.

The frozen yoghurt is produced daily on site from low-fat milk. It is the product of extensive development work, Einarsson said, and the result is excellent, he promised.

Although it may seem unwise to open an ice cream store in the autumn, Einarsson said it is a good time because that’s when school starts. “We can sense that it is ‘in’ among high school students to go on an ice cream drive and there is a lively atmosphere here in the evenings; we are open until 11:30 at night.”

The store also has a candy and fruit bar but it is also possible to compliment the frozen yoghurt with granola and muesli “and create a relatively healthy ice cream,” Einarsson said. “But it is of course also possible to go completely in the other direction.”

After customers have created their desired frozen yoghurt mixture, the container is weighed; every 100 grams cost ISK 169 (USD 1.46, EUR 1.09).

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