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New concept for Hagkaup

A new concept for Hagkaup department stores, owned by Hagar, which is part of Baugur Group, is currently being created by London-based brand and retail agency M Worldwide in time for the opening of a new Reykjavík mall.

Hagkaup will form an anchor for the new shopping center with a 7,500 square meter store, to open in November, as stated in a press release issued by M Worldwide this week.

“We are delighted to be working with Hagkaup on this new project. The Hagkaup brand is a much-loved national institution shopped regularly by the Icelandic population,” M Worldwide director, David Martin, commented.

“Our challenge is to bring Hagkaup‘s mantra of ‘fun shopping’ to life for customers and to create a holistic experience across a wide range of food and non-food departments,” Martin added.

Hagkaup currently has seven stores in Iceland and is embarking on an expansion program over the next two years.

The retailing pioneer was founded over 50 years ago and is the only hypermarket chain in Iceland with stores up to 10,000 squares meters in size, offering the widest range of products; both in food and non-food items.

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