New Budget Grocery Store Opens in Iceland Skip to content

New Budget Grocery Store Opens in Iceland

A new budget grocery store, Kostur, opened on Dalvegur in Kópavogur, a neighboring town of Reykjavík, on Saturday. It is estimated that around 5,000 people visited the store during its first opening weekend.

However, because of technical difficulties, some of the products were not listed in the computer systems on Saturday. Long queues formed and customers were unable to purchase everything they intended to, Fréttabladid reports.

“We hadn’t advertised and didn’t suspect that so many people would come. They were unbelievably patient and I am hugely grateful,” said the store’s owner Jón Gerald Sullenberger, who stood at the door and welcomed his customers with a handshake.

Sullenberger finds friendly atmosphere important in grocery stores, given that people spend the majority of their paycheck on food. “We have to take good care of our customers,” he said.

He expects his store to be running smoothly before long. Like foreign budget grocery store chains Costco, Aldi and Sam’s Choice, Kostur offers products in large packages but also regular-sized products, both imported and local.

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