National Broadcaster Most Trusted Media in Iceland Skip to content

National Broadcaster Most Trusted Media in Iceland

No other media in Iceland enjoys as much trust among the public than the national broadcaster RÚV. According to a new survey by MMR (Media and Market Research), 78.5 percent of respondents said they had great faith in RÚV with only five percent saying they had little faith in the broadcaster.

Photo: Páll Stefánsson.

The other news broadcaster, Stöd 2, enjoys the trust of 44 percent of respondents, while 16.3 percent of respondents said they had little faith in the broadcaster.

Although Morgunbladid daily has lost a significant amount of trust, it maintains its position as the newspaper that most Icelanders have faith in.

In the new survey, 46.4 percent of respondents said they had great faith in the paper compared to 56.9 percent in September 2009.

Similarly, the number of people who said they have little faith in Morgunbladid increased between surveys, 24.9 percent compared to 13.2 percent in September.

Iceland’s other major daily, Fréttabladid, is trusted among 34.8 percent of respondents, while 21.7 percent said they had little faith in the newspaper.

Although 56.1 percent of respondents said they have little faith in the tabloid DV and only 9.4 percent said they had great faith in the paper, more people trust DV now than in MMR’s last surveys, when 70-81 percent of respondents said they had little faith in the paper.

Among online media, Morgunbladid online (mbl.is) enjoys the most trust, from 51.7 percent of respondents, while Fréttabladid online (visir.is) is trusted by 29.6 percent of respondents.

Click here to read about how the Icelandic media was evaluated in the Special Investigative Commission’s report.

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