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National broadcaster becomes public corporation

The national broadcaster of Iceland, RÚV (Ríkisútvarpid), was reestablished as a public corporation and re-branded as RÚV ohf. at an inaugural meeting at the Cultural House (Thjódmenningarhúsid) in Reykjavík on Monday.

Minister of Education Thorgerdur Katrín Gunnarsdóttir gave the opening speech and said the meeting marked a turning point in Iceland’s cultural history and in the history of media in Iceland. Morgunbladid reports.

Gunnarsdóttir said the change included RÚV being run as an association for which the government would have limited responsibility. She added RÚV would now have increased flexibility, as is the case with other public corporations.

The main goal with the change is to strengthen RÚV’s market position and its role as a public service broadcaster, the minister said in her speech.

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