The new chairman of the National Olympic and Sports Association of Iceland (ÍSÍ) believes alcohol and sporting events can coexist, so long as national laws are respected and underage access is prevented.
In recent years, alcohol availability at sporting events has surged, according to a report from Vísir. Its an increasing trend that has prompted police to tighten surveillance, not relating to violence, but due to the discovery of several unlicensed vendors.
During a recent meeting, ÍSÍ agreed to help establish more robust guidelines. This framework would provide a focus on limiting visibility and access where children and families are present. Such statements are a clear indication that ÍSÍ is positioning itself to reshape alcohol sales at sporting venues.
“Prevention in mind”
Willum Þór Þórsson, ÍSÍ’s new chairman, shared his personal reservations:
“In relation to sporting events, you just have to follow national laws. It’s very important,” he was quoted. “Somehow we have to find this golden mean… with the prevention of children and adolescents in mind.”
Across Europe, restrictions are common. For instance, Premier League fans are barred from drinking in the stands in many places on the continent. Meanwhile, clubs like Breiðablik have introduced designated areas for responsible consumption.
“We only sell beer before the game or at halftime… This is really income that matters to us,” said Flosi Eiríksson, the club’s football chair.
