An international conference on the music industry “You Are In Control” (YAIC) will be held for the third time in Reykjavík September 23 and 24. At the same time the Reykjavík International Film Festival (RIFF) is taking place, September 17 to 27.
Einar Örn Benediktsson of Ghostigital speaking at YAIC in 2008. Photo by Julia Staples, courtesy of IMX.
Now RIFF and YAIC—which explores the latest digital business developments and investment available in music, media and the arts—are joining forces as one of RIFF’s main special events, the “Nordic Sound on Sight” market, will take place on September 24 at the YAIC conference hotel, Hilton Reykjavík.
The “Nordic Sound on Sight” market is a high profile project where pre-selected producers with highly promising sound-related movies will meet potential international distributors and buyers, a press release from Iceland Music Export (IMX), which hosts YAIC, states.
This year the focus is on Nordic movies. The market was held for the first time last year and its production was a success. Buyers from BBC, VH1 and Channel 4 came, among others. Both the conference and the market demonstrate the melting pot Iceland has become for creative industries.
Among speakers at YAIC this year are filmmaker Cory MacAbee (US), Alicen Schneider at NBC/Universal (US), Gerfried Stocker at Ars Electronica (AT) and Gudrún Lilja Gunnarsdóttir at Studio Bility (IS).
If you’re interested in participating in YAIC, registration packages are offered at a 50 percent discount until September 1 (email [email protected] to register).
This week it was announced that Czech director Milos Forman will be this year’s recipient of RIFF’s honorary award. Forman will visit Reykjavík during the festival and a selection of his work will be screened.
Forman has received two Oscars as Best Director, for One Flew Over the Cuckoo’s Nest (1975) and Amadeus (1985).