Mayor of Reykjavík orders liquor cooler to be removed Skip to content

Mayor of Reykjavík orders liquor cooler to be removed

A cooler used for cooling beer, white wine and sparkling white wine in the state-run liquor store on Austurstraeti, downtown Reykjavík, was removed last week at the request of Mayor of Reykjavík Vilhjálmur Th. Vilhjálmsson.

The mayor also asked that the liquor store stop selling beer in individual units, Morgunbladid reports.

The State Alcohol and Tobacco Company of Iceland (ÁTVR) said the mayor’s second request could not be complied with, because the liquor store in downtown Reykjavík has the same right as any other ÁTVR store to sell beer by the unit, which is customary in Iceland.

ÁTVR said on its website that it is prepared to relocate the Austurstraeti liquor store if more suitable facilities are found elsewhere. The store’s current facilities are considered cumbersome and therefore moving the store has been discussed for a long time.

Customers of the Austurstraeti liquor store can still buy single cans of beer, just not cooled. According to the store’s assistant director Thorkell Freyr Sigurdsson, customers have complained about the cooler’s absence.

According to, Vilhjálmsson has claimed that the presence of the liquor store in downtown Reykjavík, and especially its sale of single cooled cans of beer, has contributed to increased drinking in the city center.

Click here to read about a meeting organized by Reykjavík City Council to discuss increased violence in the city at night.

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