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Materialsim makes people unhappy

A recent study indicates that Icelanders who place higher value on materialism are also more likely to be unhappy.

The study titled: Materialism, moneymaking motives and income as influences on subjective well-being in the UK and in Iceland, was published in 2005 by Dr. Ragna B. Gardarsdóttir as a PhD project at the University of Sussex.

Gardarsdóttir found out that people with high salaries tend to spend money to boost their self esteem, which usually backfires, as reported in Fréttabladid.

According to foreign studies, Icelanders are the happiest people in the world, but Gardarsdóttir dismisses those conclusions, citing the reason for Icelanders’ well-being as being able to afford anti-depressants.

Gardarsdóttir told Fréttabladid that unhappiness spreads as the gap between the highest and lowest income groups in society grows.

As that gap continues to grow in Iceland, Gardarsdóttir predicts that in a few years time, foreign studies of the world’s happiest nations will show different results.

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