Sales of Icelandic wool have skyrocketed recently due to local consumption of Lopapeysa, hand-knit heavyweight wool sweaters. Store owners report that the sweaters, always popular among tourists, have found renewed popularity with young Icelanders, particularly the lopapeysa with zipper fronts.
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A typical lopapeysa costs around 11,000 ISK, though the Cintamani fashion line sells one for around 20,000 ISK.