According to the results of a study on drug consumption presented Friday, young people in Reykjavík consume fewer drugs than youngsters in eight other European cities included in the study.
The results of the study were presented by two researchers at Reykjavík University, Inga Dóra Sigfúsdóttir and Álfgeir Kristjánsson, at a meeting organized by the President of Iceland Ólafur Ragnar Grímsson at his residence, Bessastadir, mbl.is reports.
The study was aimed at investigating the influence of an anti-drug campaign launched last fall to generate discussion about drug consumption. Local authorities, parents, schools and several grassroots organizations cooperated on the campaign.
Based upon the study’s results, the campaign was successful.
An association for European cities against drugs is currently establishing a special anti-drug campaign in 15 cities across the continent based on Reykjavík’s model.
Icelandic pharmaceutical company Actavis sponsors the European campaign and the President of Iceland is its patron.