The Icelandic television show LazyTown, which promotes the importance of proper nutrition and maintaining a healthy lifestyle, will start showing on the British broadcasting service the BBC next Monday, reports radio station Bylgjan. The BBC has signed a five year contract with LazyTown. The show will be broadcast on the BBC and the cable station CBBC and CBeeis, a television station for children.
In the third quarter of 2005, LazyTown was the fourth most popular preschool program in the United States according to Nielsen Media Research. Each week the program has over 4.4 million viewers.