Icelandic musician Laufey’s album Bewitched broke Spotify’s jazz streaming record with 5.7 million day-one streams, RÚV reports. The standout track From the Start has also gained viral traction on TikTok.
5.7 million streams on its first day
Icelandic musician Laufey’s new album, Bewitched, has set a record for the most streams in the jazz category on Spotify on its day of release, accumulating 5.7 million streams, RÚV reports. The previous record was held by Lady Gaga and Tony Bennett’s 2021 album Love for Sale, which received 1.1 million streams on its first day.
Bewitched, released by music label AWAL on September 8, is Laufey’s second album. It features the British Philharmonic Orchestra on two of its tracks and consists mostly of original compositions, along with one cover song.
It received a five-star review from NME: “There’s a certain magic in Laufey’s music. Filled with swooning strings and gently sighing backing vocals, her lush offerings can evoke both the Great American Songbook and modern pop greats like Billie Eilish.”
The track From the Start has gained notable attention, particularly on the social media platform TikTok, becoming the most popular song from the album to date.
Speaking to the radio programme Reykjavík síðdegis yesterday, Laufey was overjoyed by the reception: “I strive to focus less on metrics and more on creating the highest quality music possible. Yet, when the album is released and the statistics begin to roll in, it’s always an unexpected delight.”