New Enterprise Associates og Novator have invested ISK 4 billion (USD 30.5 million, EUR 28 million) in the Icelandic interactive entertainment Company CCP, RÚV reports. The announcement was made at a shareholders’ meeting yesterday. CEO Hilmar Veigar Pétursson calls it the single largest investment in Icelandic inventiveness in history.
The new investment will be used for further development of virtual reality. CCP already announced the expected release of two computer games, using virtual reality, EVE Valkyrie and Gunjack, which are made for Playstation and Samsung Gear.
Hilmar tells RÚV that virtual reality is about to transform the entertainment industry worldwide. CCP has an advantage in that sector, where people put on a pair of glasses and thereby see a new reality.
“We already lead in this market,” he declares. “We started very early and they [the investors] share our belief that this market will become large.” The company is 18 years old, and Hilmar claims it’s very rare for a company in this business to last that long.
Right now, the company is developing a new game, he reveals. “We’re creating some sort of virtual reality sport where people compete inside a virtual reality.”