The advertising campaign Inspired by Iceland was nominated for two awards at the European Excellence Awards. The campaign is considered among the five best in the Nordic countries and among the five best during crisis management.
The Inspired by Iceland campaign was launched in response to the volcanic eruption in Eyjafjallajökull. Photo by Bjarni Brynjólfsson.
The award ceremony takes place in Prague today, Fréttabladid reports.
Atli Freyr Sveinsson, managing director of the advertising agency Íslenska auglýsingastofan, which took part in organizing the campaign, said the nominations are a great honor; they are in the running along with some heavyweights in the business.
These include Coca Cola, which was also nominated for Best Nordic Campaign, and the car manufacturer Saab, which is also in the running for the Best Crisis Management award.
Inspired by Iceland was launched when the volcanic eruption in Eyjafjallajökull paralyzed air traffic in Europe.
Click here to read more about the campaign.