Inspired by Iceland’s ‘Human Search Engine’ on BBC Skip to content

Inspired by Iceland’s ‘Human Search Engine’ on BBC

The latest tourism marketing campaign by Inspired by Iceland, a ‘human search engine,’ was covered on on Friday. Seven different people, all men called Guðmundur or women called Guðmunda, living in the seven different regions of the country, answer questions.

“More than 98% of the world’s Gudmundur population lives in Iceland,” reads. “This May, we have asked some of our finest Gudmundurs to help you answer your most pressing questions about Iceland.”

People who are curious about “Iceland secrets” are encouraged to pose their questions to one of the Guðmundurs or Guðmundas via social media.

So far, most questions have been travel related. Guðmundur from the North responded with a video of his favorite things in Akureyri, where he lives. has been running the Ask IR Q&A section (previously known as Ask Sara, Ask Eygló and Ask Alëx) for many years.

Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!

Share article