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Innovation News from Iceland

The startup company MatAskur, which opened by launching the health food product line HeilsuAskur in the autumn of 2011, has now launched two other product lines: SveitaAskur, which specializes in food straight from farms, available for takeaway or delivery, and FerðaAskur, a lunch pack with Icelandic and foreign goodies, ideal for picnics or while traveling for up to five days.

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Among products included in SveitaAskur are smoked trout and lamb, dried fish, pates, cheeses, bread, jams, pastries, cakes and sweets. The food packages can be ordered online, by email ([email protected] and [email protected]) or by phone (+354 555-0909).

They are also available at Keflavík International Airport, some museums and hotels in Iceland and in the webstore nammi.is.

64° Reykjavík Distillery, an Icelandic startup company, has received the prestigious Red Dot Design Award for the design of bottles for their liqueurs made from Icelandic berries and botanicals, crowberries, blueberries and rhubarb.

“We wanted the look to be pure and fresh like the liqueurs,” Snorri Jónsson, who owns and operates 64° Reykjavík Distillery along with designer Judith Orlishausen, said in a press release. The award ceremony will take place in Berlin in October.

For further news of Icelandic startups, download Nordic Innovation, an online magazine about startups, innovation and design in the Nordic countries.

The magazine is published by Klak, a startup hub based in Iceland, in partnership with a number of innovative companies.

ESA

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