A new tourism ad from Inspired by Iceland skewers Mark Zuckerberg and his Metaverse, Vísir reports. The ad has already caught the attention of news outlets all over the world and has even been seen by the man himself, who seems to appreciate the joke.
In the ad, actor Jörundur Ragnarsson plays Zack Mosbergsson, a Zuckerberg lookalike with a Ceasar haircut and black shirt and pants, who wants to introduce a “revolutionary approach to connect our world…without being super weird.” This Icelandverse, he continues, is “enhanced, actual reality without silly-looking headsets.”
“In our open-world experience, everything is real,” says Zack, before walking into a glass door. “It’s completely immersive, with water that’s wet,” he pauses, dipping his hands into a pool at the Blue Lagoon. “With humans to connect with.”
Director of Marketing Sveinn Birkir Björnsson says the ad was meant “to show that it’s possible to experience amazing things even though you’re not in any sort of virtual reality. Amazing things exist in reality.”
Mark Zuckerberg saw the video less than a day after it went live, and left a comment on the video saying, “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too 🤣”
Inspired by Iceland was quick to respond: “Oh, hi Mark! You’re always welcome. Icelandverse is open 24/7!”