Icelandic Woolens Company Criticized for Misleading Labels Skip to content

Icelandic Woolens Company Criticized for Misleading Labels

The Consumer Agency of Iceland has ruled that the labeling on Icewear and Norwear products by company Drífu ehf. are in breach of the laws on business and marketing due to incorrect information about the products’ origins.

sheep-roundup2007_esaPhoto: Eygló Svala Arnarsdóttir/Iceland Review.

The agency received a complaint over the company’s labeling, which indicates that the company’s products such as woolen mittens and hats are produced in Iceland. The products’ labels are marked with an Icelandic flag but the country of origin is not specifically stated, ruv.is reports.

In response, the agency has concluded that the labeling is misleading and has banned the company from using the label without also stating the product’s country of origin. The agency has warned that if action is not taken on the labeling, the company will be fined.

Controversy arose last year when it was discovered that some companies were producing traditional Icelandic woolen sweaters abroad, primarily in China, but continuing to sell them as being made in Iceland.

Related:

17.09.2012 | Union Calls for Labeling of Woolen Sweaters Produced Abroad

05.07.2012 | Icelandic Wool Sweaters Made Abroad

ZR

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