Icelandic Wool Products More Popular than Ever Skip to content

Icelandic Wool Products More Popular than Ever

Knitwear company Víkurprjón (Vikwool) in Vík in south Iceland can hardly keep up with demand these days, neither in hand-knit nor machine-knit garments. In fact, the company has difficulties hiring sufficient staff.

Managing director of Víkurprjón Thórir N. Kjartansson said in an interview with RÚV that the crisis had not caused increased problems for the company; on the contrary, it has had a positive effect on demand for woolen products.

Kjartansson explained this development with the depreciation of the Icelandic króna which makes Víkurprjón’s products less expensive for those who use foreign currency. The company’s customers are foreign tourists to a large extent.

Víkurprjón has reached its productivity capacity and Kjartansson said he has unfortunately been forced to turn some customers down because there aren’t enough available workers.

“That is of course rather disappointing, although it could be described as a good problem,” Kjartansson concluded.

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