Icelandic Startup Joins “Meet the Dragons” Event Skip to content

Icelandic Startup Joins “Meet the Dragons” Event

Representatives of the Icelandic startup company Puzzled by Iceland traveled to the Netherlands to participate in the event “Meet the Dragons” this week, which is based on the BBC television series Dragons’ Den and marked the opening of the Global Entrepreneurship Week, November 14-20.


The Puzzled by Iceland team: Þóra Eggertsdóttir (left) and Guðrún Heimisdóttir.

In the event, which took place in Rotterdam on Wednesday, each startup company was given three minutes to present their ideas to five foreign investors who were then given five minutes to ask the company representatives about their ideas.

“We received calling cards from two of ‘The Dragons’ which means that they are prepared to sit down with us and discuss matters. We will probably meet them next week and will see how it goes. We are very satisfied with the results,” said co-founder of Puzzled by Iceland Guðrún Heimisdóttir.

“An opportunity like this can make the world of change for startup companies like ours. To obtain international connections and investments can be the deciding factor in whether and how quickly a small idea grows into a big, international company,” described her business partner, Þóra Eggertsdóttir, in a press release.


One of the products sold by Puzzled by Iceland.

Guðrún and Þóra founded the company in 2010 with the goal of helping travelers to preserve their memories from trips all around the world through souvenirs based on a simple and classic product: the puzzle.

“We have so many things that are working for us already; the product is solid, the concept is on a roll, the trademark has been registered and so on, so with the right partners we can go anywhere,” Guðrún added.

“But you quickly learn in this business that cost and time plans can be multiplied by pi, so we will just focus and take one step at a time,” she concluded.

Click here to read more about Puzzled by Iceland.


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