Icelandic food producer Idnmark, which produces various snacks, including Stjörnu cheese-flavored popcorn, is about to take its first steps in export as the first container with its products is being shipped overseas in a few days—to the Faroe Islands.
From Thórshöfn in the Faroe Islands. Photo by Áslaug Snorradóttir.
“Every now and then we receive requests on samples from Denmark, Norway and the Faroe Islands,” managing director of Idnmark Sigurjón Dagbjartsson told Morgunbladid.
“The response in the Faroe Islands was very good now because our competitive position is better than it used to be. The exchange rate enables us to compete better with producers from other countries,” he explained.
A Faroese chain store, Samkaup, will sell Idnmark’s products in the Faroe Islands. “[Samkaup] operate around 30 stores. They will host goods promotion and we are optimistic that our products will be well received.”
The largest part of the delivery is Stjörnu cheese popcorn, which is the company’s highest-selling product in Iceland.
“Cheese popcorn has a special position because it is produced by few, if any other snack producers in the Nordic countries. We got the recipe from the US originally, while Europe mainly knows salted or sugared popcorn,” Dagbjartsson explained.
Dagbjartsson said quality is very important to his company. “For example, we only use sunflower oil, even though it’s more expensive than other kinds. […] It means that there’s no trans fat in our products.”