Icelandic Norður Salt Wins Red Dot for Design Skip to content

Icelandic Norður Salt Wins Red Dot for Design

Salt-making assignment Norður Salt in Reykhólar, the southern West Fjords, earned the respected 2014 Red Dot award last month for the design of their packaging, featuring a mermaid on a blue background, ruv.is reports.

“Norður Salt is eco-conscious, so our solution involved creating glue-free packaging. We developed a unique folding method, so the front panel opens towards the user for easy access. The folding method also makes the packaging more compact for shipping,” the company’s representatives wrote of their design on red-dot-21.com.

Norður Salt uses a unique geothermal method to produce sea salt flakes, which was in Iceland invented in 1753, but then forgotten for centuries. Arctic Sea water is poured into open pans where it is slowly heated with natural hot spring water.

“This sustainable process leaves behind no pollution or greenhouse gases—only fresh, pure and crunchy flakes of premium sea salt,” Norður Salt claims.

Norður Salt is the highest-selling flake salt in Iceland and the company is planning to export the product to Scandinavia, Italy, Germany, Japan and the U.S.

The packaging was also shortlisted for the 2014 Cannes Lions Design Awards.

Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!

Share article

Facebook
Twitter

Recommended Posts