Iceland Music Export (IMX), Iceland Express and the Admiralspalast theater in Berlin established an Icelandic music club in Germany this week with the purpose of helping young Icelandic bands to promote their music in the country.
“Germany is growing as a market for Icelandic music. Many Icelandic musicians have been signed by German record labels or have German agents and booking offices,” said Anna Hildur Hildibrandsdóttir, managing director of IMX, adding, “It is therefore the right time for IMX to direct its attention to Germany.”
The club is organizing a series of concerts in cities across Germany; in Berlin, Cologne and Hamburg to begin with. Singer-songwriter Lay Low will be the first to participate in the projects with concerts scheduled in Germany next month.
The club was the idea of Icelandic Express, which donates at least six plane tickets to participants in the project every month.
Other partners include Sagenhaftes Island, which is promoting Icelandic literature in Germany in relation to Iceland being the honorary guest at the 2011 Frankfurt book fair, the Icelandic Embassy in Berlin, Iceland’s Ministry for Foreign Affairs and the Reykjavík Marketing Office.
Click here to read an interview with Hildibrandsdóttir.