Icelandic IT Start-up Gogoyoko on the Go Skip to content

Icelandic IT Start-up Gogoyoko on the Go

Young Icelandic IT company Gogoyoko, founded by musicians in November 2007, raised ISK 100 million (USD 874,000, EUR 694,000) from the New Venture Business Fund in Iceland and private investor Vilhjálmur Thorsteinsson earlier this month. is a social music marketplace where artists and others involved with the music industry can market and sell their music directly to consumers all around the world without having to rely on middlemen, as explained in an Iceland Music Export (IMX) newsletter.

The online marketplace includes some features that are new to the web, such as a music player that can be embedded on any website with the music store rooted in the interface.

Gogoyoko supports several charity and environmental organizations and artists are encouraged to donate ten percent of the music sales to charity while the company will donate ten percent of its advertising revenue to a worthy cause. is currently running in a closed Beta-version with access limited to invitations only. Public launch is scheduled for April this year. Gogoyoko’s partners are Tekmindz in India, Klein Interactive in Germany and Ignitas in Norway.

Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!

Share article