Icelandic Headphone Solution in Foreign Markets Skip to content

Icelandic Headphone Solution in Foreign Markets

Icelandic design company Preggioni is about to reach an agreement with large distributors in the UK and Ireland on a headphone accessory called Magneat which prevents the wires from getting tangled.

“I’ve been listening to music with headphones since Walkmen were invented. [The wire-tangling] has always annoyed me. I had looked for a solution to this problem which suited me but found nothing. Then suddenly I had this idea and we have worked on developing it since,” one of Preggioni’s owners Ísak Winther told 24 Stundir.

The company’s other two owners are Dadi Agnarsson and Pétur Gudmundsson.

Magneat is a simple solution to the wire-tangling problem. The device is made from two entities and a strong magnet. It can be fastened to clothing and then the cords of headphones, which are used with MP3 players or cell phones, can be reeled onto it.

“These markets are just the beginning,” said Agnarsson in reference to the agreements in the UK and Ireland. “We are well underway with agreements with distributors in Denmark and Germany.”

“Last year 700 million MP3 players were sold. We plan to have reached a market share of a half to one percent of that market before the end of next year,” Agnarsson added.

Magneat has already entered the Icelandic market. Hátaekni is the commercial agent for the product. It can also be bought online on magneat.com for ISK 1,590 (USD 12.40, EUR 9.16).

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