Icelandic fish is popular in Europe Skip to content

Icelandic fish is popular in Europe

Prices of Icelandic fish products in Europe have never been higher, and their popularity is growing, say Icelandic Fish Auctions.

In August the average price in fish markets was ISK 142.36 (EUR 1.65, USD 2.07), the highest price ever recorded in that time of year.

The total value of the sale was ISK billion (EUR 12 million, USD 15 million), a new record, which was broken in September. Fréttabladid reports.

Bjarni Áskelsson, a press officer with Icelandic Fish Auctions (Íslandsmarkadur), says the high prices and increase in sale were probably caused by a positive development in currency.

But Áskelsson also believes that Europeans are becoming increasingly concerned about their health and consume fish products to a larger extent than before.

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