Clothing designed by Icelandic fashion label E-label will be sold in Topshop on Oxford Circus in London as of October 25. E-label’s designs have received positive coverage in the foreign media lately, including Elle, Grazia and the London Paper.
From an earlier E-label collection. Photo by Hördur Sveinsson.
Ásta Kristjánsdóttir, one of E-label’s two owners, told Fréttabladid that this is a unique opportunity. “We are very satisfied with being given this slot. E-label will be sold in the Edit department to begin with, which is reserved for young and upcoming designers.”
Kristjánsdóttir revealed that E-label’s upcoming spring collection will be in color—until now their clothing has only been available in black.
E-label’s clothing is designed in Iceland but produced in India. Three percent of the company’s profits go to Indian humanitarian associations.
Click here to read more about E-label.