Icelandic fashion brand debuts wool designs in New York Skip to content

Icelandic fashion brand debuts wool designs in New York

Icelandic design group Vík Prjónsdóttir hosted a cocktail party at the Brooklyn-based design boutique Scandinavian Grace on Thursday to mark the debut of its high-concept wool designs and the launch of its exhibition, open until September 26.

Vík Prjónsdóttir’s recent project reevaluates the image of the Icelandic wool industry through unconventional product development.

The new designs – which include the Sealpelt, the Beard Cap, the Twosome Blanket, the Sea Blanket, the Regional Blanket, and the newly introduced Baby Seal – make subtle reference to local myths, customs, and needs, as explained in a press release issued by the design group.

Vík Prjónsdóttir is a collaboration between Icelandic designers Brynhildur Pálsdóttir, Egill Kalevi Karlsson, Gudfinna Mjöll Magnúsdóttir, Hrafnkell Birgisson, Thurídur Rós Sigurthórsdóttir and the knitwear producer Víkurprjón.

Víkurprjón is located in Vík, the southernmost village in Iceland. The company is one of the oldest and best-known knitwear producers in the country. It manufactures primarily clothing made from Icelandic sheep wool.

All of Vík Prjónsdóttir’s products are made of 100 percent Icelandic sheep wool. The Icelandic sheep is a hardy breed of sheep whose coat contains a unique combination of fibers, producing wool that is warm, lightweight and water repellent.

Click here for more information about and pictures of Vík Prjónsdóttir’s products.

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