The Icelandic pavilion designed for the 2010 Shanghai World Expo is currently on display in Harpa, the concert and conference center in Reykjavík, where it will be based for five weeks.
The Icelandic pavilion.
The pavilion’s main designer is architect Páll Hjaltason. It is a cube made from canvasses with printed pictures of glacial ice. A 15-minute 360° short film shot by Sagafilm of Icelandic land and cityscapes from air is screened on the pavilion’s walls and ceiling.
“You walk into a cube and the pictures are all around and above you, showing images of the nature and city in a way you’ve never experienced before,” director of Harpa Halldór Guðmundsson explained to ruv.is.
After the Shanghai EXPO, the pavilion was displayed at the 2011 Frankfurt Book Fair where Iceland was the guest of honor. It has been seen by almost three million people.