Icelandic Designer in Flooded Fashion Show Skip to content

Icelandic Designer in Flooded Fashion Show

For the first time ever, an Icelandic designer will participate in the J Summer Fashion Show 2016, which was to take place in Paris on Wednesday this week. Right now, however, the show is in deep water ―literally.

Fashion designer Jessica Minh Anh, who will be directing the show, chose goldsmith and jewel designer Jóhannes Arnljótur Ottósson to represent Iceland. The show will be unique in that it includes a large glass boat, serving as a floating catwalk with Paris’ historic buildings as a backdrop. Spectators will get the impression that the models walk on water.

Those in charge of the show now face a problem: Paris is flooded with water. After torrential rain, the level of the Seine rose 6 meters (20 feet) beyond its normal level last week, and, as a consequence, the show has been postponed until June 15.

Jóhannes was first contacted by Anh a year ago. He was so surprised, he told Vísir, that he “thought this was a Nigerian scam.” He added, “[Anh] unites culture, architecture and design in her shows and chooses people from five continents every year. This year, there are six or seven of us who show our works.” He was asked to participate in Mihn’s show in Sydney last year, but was only given a two week notice. He declined, but was told he’d be invited to take part this year instead.

“This is a great honor for me. I’m the only jewel designer taking part in the show this year, and also the first Icelander ever,” Jóhannes stated. He will be showing his luxury line of platinum and gold. Jóhannes, who learned jewelry design in Denmark and Florence, is optimistic that taking part in the show will open new doors for him to foreign markets.

The show is famous for its settings. Once, for example, it took place in the Grand Canyon.

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