Young Icelandic designer Gudbjörg Reykjalín recently opened Moegtoej, a new clothing store in the heart of Copenhagen.
“Moegtoej is something special,” Reykjalín told icelandreview.com. “It is not just a clothing store; it is also our work shop. Every piece of clothing is produced in the shop and is really unique as it is only available in few copies,” she adds.
Reykjalín grew up in Akureyri, Iceland, but has lived in Copenhagen since the beginning of her teens, and that is where she chose to study. After graduating, she and her classmates decided to open Moegtoej together, where they would all produce and sell clothing under their own label. Their work shop and clothing store opened on 27th April this year.
“The reaction has been great,” says Reykjalín. “We have received a lot of compliments for our designs and that gives us the motivation to keep designing.”
Reykjalín sells clothing for women under the label greykjalin, which is characterized by lively and colorful designs and puts emphasis on the female body. Reykjalín’s latest collection was inspired by life in the circus.
She is now working on a winter collection inspired by her home country. “The colors in the Icelandic nature are truly unique,” Reykjalín says.
“I find the grey color of the lava stones and the clay volcanoes particularly beautiful and the yellow and purple of the flowers in summer,” she explains.
Iceland has inspired Reykjalín’s design before. Her final project was redesigning the Icelandic national costume, which she modernized and simplified. She hopes to introduce it to the Icelandic market soon.