Icelandic Bottled Water Popular among Tourists Skip to content

Icelandic Bottled Water Popular among Tourists

Icelandic bottled water is proving popular among tourists to the country with beverage manufacturers competing to meet the demand.

bottled_water_wikiPhoto: Wikipedia.

Pálmi Kristjánsson, store manager of Kjarval supermarket in Vík í Mýrdal, told that he sells around a ton of water each week but points out that the same water can be found in the country’s streams.

“Sales are enormous. People don’t trust you when you tell them to drink from the river. People here drink straight from the tap here so this is unusual but perhaps normal for foreigners,” he said.

The number of tourists visiting Iceland has grown from around 560,000 in 2011 to a predicted 800,000 in 2013 and according to, beverage manufacturers are seeing the benefits.

Three companies are competing on the Icelandic bottled water market: Pure Icelandic, produced by Vífilfell, Iceland Spring from Ölgerðin and Icelandic Glacial with the latter two focusing on exports.

Sales of Pure Icelandic water have doubled since the summer of 2010 with the company selling around 200,000 tons of water in the last 12 months.


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