The seventh annual Icelandic Beer Festival will be held in the period of February 22-24th next year, celebrating Beer Day in Iceland. Morgunblaðið reports.
According to the organiser, Hinrik Carl Ellertsson, the purpose of the festival is to improve Icelandic beer culture. Beer was prohibited for 74 years in Iceland, until the ban was lifted by parliament on March 1st, 1989. The day has been celebrated ever since.
The Icelandic Beer Festival will become larger than ever before in February, with a lot more breweries and guests taking part. A total of 30 foreign breweries will attend, 13 more than before. Icelandic breweries will be taking part as well.
“All Icelandic breweries are welcome to join and if they wish to participate, it’s up to them. We believe that a total of 45-47 breweries will be attending,” Hinrik said. Last time they were 23. A total of 500 tickets will be available for guests, an increase of 43% from the previous festival.
“We’ve never focused on making a profit, the festival has always operated at a loss. The purpose is first and foremost to improve beer culture in Iceland and to establish connections to the world of beer. We’ve already helped make it possible for our brewery, KEX Brewing, to make beer with fantastic breweries around the world.”
A number of foreign guests travel to Iceland in order to attend the festival. “We believe that about 20% of those attending are from abroad. Behind each brewery are approximately 2.8 guests. We offer every one of them two flight tickets and many of them even purchase extra tickets. Last time we had 18 people from a single brewery. When we started all this, everyone used to say No to us, but now everyone wants to participate. We’ve even started saying No ourselves and there’s already a list of breweries wanting to take part in the 2019 festival.”
Each brewery brings with them six brands of beer. Hinrik believes that over 120 brands of beer will be available for tasting each day at the event, making it over 400 during the course of the entire festival.
Those interested can purchase tickets at Kexland.is