According to a Gallup report commissioned by the International Fund for Animal Welfare (IFAW), 86% of Icelanders did not purchase whale meat last year while 2.5% of the nation purchased whale meat once or more often. According to news station NFS, the report also shows that 64% of Icelanders believe that there is little demand for whale meat in Iceland while 22% of the nation believes that there is great demand.
In a press release from IFAW and the Iceland Nature Conservation Association, the Icelandic government is criticized for whaling and encouraged to take the report into consideration. The press release also states that there is more profit to be had from whale watching tours than whaling.