Just a few decades ago the neighborhood fish store was a stable fixture in Icelandic towns. Now, according to Icelandic National Broadcasting Service, the number of fish stores has drastically dropped. Instead of going to the corner mom-and-pop fish store, fish is mostly purchased in supermarkets. According to RÚV, there are very few fish stores outside of Reykjavík. Akureyri, the second largest town in Iceland, no longer has a fish store.
RÚV reports that fish was on the menu at many Icelandic homes last night, the first working day after Christmas, since many households served meat during the holiday. According to RÚV, one of the few fish stores in Iceland, the fish store in Siglufjordur was exceptionally busy yesterday. The store which also serves as a coffee house and popular meeting place, has been run by the same owners for almost 30 years.