Icelanders’ Trust in Media Down Skip to content

Icelanders’ Trust in Media Down

Trust in all Icelandic media outlets, with the exception of DV, has decreased, according to a new poll conducted by MMR. Fourteen and a half percent of respondents said they trusted DV “a lot” compared to 10 percent a year ago.

State broadcaster RÚV is rated as the most trusted media source in Iceland. Seventy percent of respondents said they trusted RÚV “a lot” while 64 percent said the same of the broadcaster’s website ruv.is. Trust in RÚV is down 6 percent from the last poll one year ago.

Forty-seven percent of respondents said they trusted mbl.is, down from 50 percent a year ago, while visir.is is trusted by 34 percent and kjarninn.is by 27 percent.

According to the poll, 40.6 percent of respondents trust Morgunblaðið “a lot” and 35 percent Fréttablaðið, down from 46.4 and 39 percent respectively.

The poll asked “How much or little trust do you have in the following sources?”

As reported, Reporters Without Borders recently expressed concern over a decline in press freedom in Iceland over the past two years.

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